So you (or your developer) already finished your website—congratulations! Let me give you an overview of a few things to do next.
You’ve probably been staring at your website for a long time, and may benefit from a fresh set of eyes. I recommend asking both ordinary people (especially those who aren’t particularly tech-savvy) and other professionals for an evaluation. I’m happy to give a free evaluation on my strategy calls, as are many other professionals.
This isn’t the most fun part, but don’t jump straight to lead-generation before making sure your website is set up for success. Like any business asset, your website needs to be managed well. A website needs fast hosting, ongoing security monitoring, and frequent updates and backups to stay safe and effective.
You can have a member of your team do this, or outsource it to a number of managed hosting providers and developers (full disclosure: our sponsor does offer web hosting and management services). Pick a provider with reliable performance, timely communication, and an affordable price.
Once your website is all set, consider organic forms of marketing before you jump straight to paid ads. “Low-hanging fruit” opportunities in organic can include creating or updating your Google Business Listing, writing some helpful to-do blog articles, setting up your social media profiles, and even compiling a list of email addresses for a mailing list can be very helpful.
Once you’ve set up your accounts, you can grow them through organic content development. Create useful posts, videos, or articles, and share them across your blog, social media, and other platforms. Make sure to put out the types of content your target audience will truly resonate with.
If you don’t want to deal with the hassle of creating content, and aren’t interested in outsourcing content creation (which can be quite expensive to do well), paid advertising can work very effectively. Paid advertising is offered throughout the internet, most commonly through Google’s advertising network and Meta’s advertising options (on Facebook and Instagram, among other channels). Beginning with Google ads makes sense if you expect your clients to already be looking for your products or services, while businesses use interruption marketing like Facebook ads to target potential customers who may never search for their product or business at all.
Paid advertising is similar to traditional advertising, in that you’ll be creating text, image, or video ads and running them in campaigns. Make sure you know exactly who you’re targeting, and what you want them to do (whether reach out to you, purchase a product, or achieve a different goal). Then, pave the way for them by making a landing page for them to get to once they’ve clicked your ad.
We hope this quick list helped guide you as you wonder what to do now that your website is complete. If you have any questions or are looking for support, set up a free strategy call so we can help you further.